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Peeling the Skin and ISO-Propyl Alcohol from not-so ISO-Certified West Coast Midnight Run
West Coast Midnight Run, publication, periodical, digital media, alcohol, brandy, cognac, seagrams, robinsons-may, nordstrom, retail, retailer, johnny walker, red label, black label, absolut, vodka, wine, whiskey, jean martell, remy martin, moet & chandon, beverage world, bloomberg, barron's, wsj, wall street journal, Cosmopolitan, GQ, Dolce Vita, www.wsj.com, Vegas Magazine, Architectural Digest
Is it a set of party platters or an Escher collection? In this Peeling the Skin segment, we embark on a quest In Search Of some aspects of brands that continue to thrive as second and third tier marques and a common generic solution for the consumer, the all-purpose ISO-certified rubbing alcohol.
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