Branded from Roadside Attractions starring Natural and Man-Made Elements, Presented by West Coast Midnight Run

BRANDED
Roadside Attractions
MPAA Rating R
(sexual content, language)

By Peter Maertin

Got Advertising Mojo JoJo? Be careful these aren’t the Power Puff Girls. An adventure that explores what could happen if big media runs amok and tries to control your thoughts, your mind and your actions.

It’s a film that is always an entertaining premise for those that engage in shaping public opinion and perceptions, be it via advertising, PR events, or any form of mass communications.

Branded is unlike previous efforts such as Network, Videodrome, and of course 007’s Tomorrow Never Dies since its premise lays the blame squarely at the feet of advertising and media creative agencies that constantly pummel the consumer with messages designed to sell their clients’ products and favor a particular brand over another.

Early buzz on this flick is not to expect a mind bender like Tron or The Matrix. The notable movie critics already hacked the film to pieces.

Branded stars virtual unknown, Ed Stoppard and Deep Impact’s Leelee Sobieski (the other Helen Hunt). The only heavy hitter is Max Von Sydow and he portrays the big bad guy.

In case you were wondering about all the printouts of electronic stamps adorning many scenes in the film, the director may be alluding to the very potent and much used direct mail campaigns that marketing departments rely on in communicating with the audience.

Early previews have tested low on audience interest. And yes if you have managed to view an early trailer, Branded does seem to evoke a more sophisticated version of The Blob, a 1958 film starring Steve McQueen. This movie may find its audience with nights owls and B film lovers.