|
What may have been involved in determining the outcome for Kodak may have been a network of business partners that included manufacturers of paper, ink, dyes, film, emulsions and transportation/shipping companies, all of them would have been impacted by the fast forward emergence of digital technologies as it applies to film and picture taking.
In each instance the consumer does not open a box of film or purchases an item from the web without a box or packaging (Netflix, iTunes, Rhapsody and so on), companies involved in shipping, packaging and printing suffer economically.
As large industrial players made their bid and the digital technology gained steam, Kodak may have simply been following the directives of its partners and investors and it may never have been about leadership or marketing horsepower.
The final blow for Kodak may have come about a decade ago when all of the major film studios decided to go completely digital, both in filming and in projection at the theater. That’s when the cash cow may have keeled over.
The very nexus that made Kodak successful may have been the power brokers that came collecting the bill when times demanded a sacrifice.
|
