Sites Unseen - Rush the Movie from Anne Liebenson and Frank Benetti

Sites Unseen - Rush the Movie from Anne Liebenson and Frank Benetti. West Coast Midnight Run, rush the movie, formula one, racing, track, NASCAR, Indy 500, Formula One, Niki Lauda, Andreas Nikolaus, film, video game, arcade, shift, unleashed, need for speed, ferrari, bmw, www.nascar.com

West Coast Midnight Run looks at a different layer and the impact of entertainment technologies in the digital domain. Rush the Movie, The Hard Drive is the Heart Part

Many of the clients for car companies such as Hamann are professional race car drivers, that like their personal cars to be more responsive to a driver who is day in and day out on the racing circuit and as part of their career and livelihood they push cars and technology to the edge. They get paid to do this and they take incredible risks and chances with their lives.

In recent memory there has not been a single professional racing event where a spectacle has not occurred involving near catastrophic accidents, mauling of the drivers, spectators, and in some instances death.

The competition is not only dead serious, the events are deadly and when competing teams are accessing almost similar technologies for racing. And racing groups source interchangeable components that are available to several teams - because the manufacturer needs to be cost effective, sometimes car drivers' only way of "competing" or winning a spot in a series of rounds or "heats" is to instigate a car accident or "bump" the competition into the wall.

Driving your opponents into a mishap is now part of the overall strategy of race car drivers. It is part of the arsenal and in so doing implicates the entire set of participants that are zooming

around the track at breakneck speeds.

Warner Brothers is set to release the story of Austrian Formula One race car driver Niki Lauda, who captured the attention of the world with his triumphs, failures and efforts at a comeback.

There used to be a tradition of creating a script on paper and from paper, before cinema, if and when judged appealing to wider audiences for dramatic purposes, it went to the theater, the stage for live performances.

Then along came film and projector technologies, sound synchronization and from paper to film, to plastic with a layer of coating on it that changed properties when exposed to light and when oxidized with specific chemicals. And the maturation period for testing a viable product for entertainment took a shortcut.

And now the ultimate step in light-speed communications, from electronic paper and documents to

digital images, because the term "binary" is a geek-speak holdover from the dinosaur era.

Where do you go my lovely? Nowhere anymore, we're all just a number and data stacked up in line in a large database waiting for a query and a play program to initiate the sequence.

The film, Rush, is due out in 2013.