Sites Unseen - A Track Hero - Nikki Lauda in Rush The Movie, is it really Formula One Racing?

Sites Unseen - A Track Hero - Nikki Lauda in Rush The Movie, is it really Formula One Racing?

Sites Unseen Tracks the Nikki Lauda Legend Reinterpretation, Formula One Racing, Hamann Motorpsorts, Automotive Tuners, Digital Media, Shortcuts at the Office, Naf Naf, and much much more ... enough already?

West Coast Midnight Run, automotive, luxury, lifestyles, movie, cinema, rush, nikki lauda, formula one, Indy 500, NASCAR, rally, exotic, performance, sportscar, luxury, lamborghini, bugatti, mercedes, benz, bmw, land rover, range rover, porsche, wimbeldon, Rafael Nadal, Novak Djokovic, Peter Sampras, golf, tiger woods, cadillac, lexus, acura, alfa romeo, ferrari, scudera ferrari, armani, bulgari, www.wimbeldon.org

In researching our prior editorial on the International Frankfurt Automotive Show, we contacted several high end automotive manufacturers and their allied trades, amongst them Hamann Motorsports in Germany.

Hamann was very courteous and assisted us in accessing their media library which we used as an alternative source to the photos from the Aston Martin group. Hamann was more eager to approve our press credentials and Aston Martin was dragging its feet, possibly since they were re-organizing their operations from a recent acquisition.

We eventually received approval for our press credentials from Aston Martin but by that time we had already completed much of the graphic design in reliance on Hamann's media.

Hamann is an automotive tuner company. They do not manufacturer any cars, they specialize in re-engineering a car's performance to a client's expectations. It sounds like a body paint custom detailing shop but it is far more involved than this.

Hamann and a few other companies like it deal only with ultra high performance machines. Their shop does not only create customized interiors and exteriors they also customize and re-work the engine, suspension, and in

some cases the power output support, such as superchargers, injection systems, turbochargers or valving and cams of the engine as well as the slip differential and weight distribution aspects of the wheels and power delivery system.

Thus a car that starts out as a Porsche Carrera ends up an entirely different beast with only the badge and tag of Porsche often to the dismay of other car drivers who challenge the driver on the road with their own makeshift hotrods. And the individuals behind the hotrods are often street savvy mechanics that get a thrill of having crafted their own supercar out of a Chevy, a Camaro or a Mustang GT.

However the guys at outfits like Hamann are not only their equals but they are working with bigger budgets, more brains and the raw materials, the starting point is already a supercar.

And the clients that can offer to rip apart a brand new Porsche Carrera or Lamborghini Reventon and re-tune a $250,000 to $1.5 Million dollar set of wheels are not your local street mechanic.

Just remember the company that has created the Gumpert badge, Gumpert Automanufaktur and is now operating under the Audi/VW corporate group that owns Bugatti started out like Hamann, a small car tuner group for supercars and high performance machines.

And in our conversations with Hamann, I recollect the name of Lauda was thrown back and forth in messages across the great divide, between Los Angeles and Stuttgart.

I vaguely remember the matter for it was only a combination of events that made this anecdotal communication relevant.